Today begins the first week where both of my kids are in school all week since May! So, I have some time to blog. We have had a fantastic summer and I sort of hate to see it end, but we are loving this taste of fall and football starting.
I have had the opportunity to do a lot of networking this summer and it has been a lot of fun. I have met with all sorts of small business owners at different events. The thing that I hear very often is that there is not much budget for strategic marketing. I get that. I own a marketing firm and my marketing budget is tight and I know how hard it is to market myself and still serve clients. So what is the best advice I can give someone with a small marketing budget? It is so simple…be the best in your field with customer service. Return phone calls promptly, let folks know if you are running late, if you are out of stock on something help a customer find it even if it means sending them to the competition for that one thing. I see people in our community asking for recommendations for service people or great places to eat often via Facebook and other social media. Almost every time the person leaving a comment says they had a great customer service experience with the business they are recommending. If you have no marketing budget, if you are great with your customers, they will do your marketing for you!
Last spring one of the panels in one of our garage doors split. The door was discontinued, so both doors had to be replaced. I called 3 local garage door places and not a single one picked up the phone and called me back. I have no idea what they margins are on garage doors, but for us it was a $2000 expense which in my opinion warranted a garage door company returning my call. I finally ordered from Home Depot and used a local handyman (who calls back in 24 hours without fail) to do our installation. So now if someone asks me about one of the local companies, I will tell them I was not impressed.
I am not a scientist that will cure cancer, nor am I going to do anything to take care of many of the ills that effect our world. But if I can help a business owner do a little better and be able to provide more for his or her family, then I feel good about my job. As always, if there is anything I can do to help your small business, give me a call!